Way back in 1989, Asus started out as a consultancy service for motherboard manufacturers. According to industry legend, Asus got a leg up in the industry after designing a motherboard for Intel's 486 CPU without access to a processor, even fixing problems that Intel's own engineers had had.
Today, the two are still close partners, and Asus uses Intel's mobile processors in its smartphones and tablets. Last year's ZenFone 4 (Review | Pictures), ZenFone 5, and ZenFone 6 were runaway successes for Asus in India thanks primary to cutthroat pricing and dependable performance. Now, Asus has just launched a new series called ZenFone 2, and the company has been from shouting from the rooftops that the top-end variant has 4GB of RAM.
At the moment, Asus is selling the ZenFone 2 in four different variants in India: the ZE551ML (with 4GB of RAM, 64GB ROM and a 5.5-inch full-HD screen); the ZE551ML (with 4GB of RAM, 32GB ROM and a 5.5-inch full-HD screen); the ZenFone 2 ZE551ML (with 2GB of RAM, 16GB ROM and 5.5-inch full-HD screen), and the ZenFone 2 ZE550ML (with 2GB RAM, 16GB ROM and 5.5-inch HD screen). To add to the confusion, both ZE551ML (4GB) models use the 2.3GHz quad-core Intel Atom Z3580 SoC whereas the ZE551ML (2GB) and the ZE550ML are powered by the 1.8GHz quad-core Intel Atom Z3560. Prices range from Rs. 12,999 to Rs. 22,999.
There are more variants of the ZenFone 2 which the company might launch later. This naming scheme will be really confusing for buyers, because the model number alone does not mean anything. The folks at Asus could easily have avoided this hotchpotch of variants.
Nomenclatures aside, Asus sent us a review unit of the ZenFone 2 ZE551ML with 4GB of RAM and 32GB of storage space. We put the phone through its paces to find out if 4GB RAM actually makes any difference in real-world usage.
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